A Reputation Built to Last
Roofing has a low barrier to entry and a very high failure rate. John is candid about it.
“Thousands of roofing companies are started every year. About 20 percent don’t survive the first year, and some estimates say 85 to 90 percent don’t make it to year five,” he says. “Our multi-decade reputation is our finest achievement.”
While many companies simply provide a quote and move on, Holden Roofing takes a process-driven approach.
“We believe process is what drives satisfying and complete results,” Jordan explains. “Our process allows us to orient toward a homeowner’s problem set, provide a clear path to solution, and execute efficiently and comprehensively.”
Communication and speed are central to that process. “I do my best to communicate clearly, set proper expectations upfront, and respond quickly,” says John.
Jordan echoes that sentiment: “Trust, communication, persistent advocacy, and good old-fashioned hard work are the cornerstones of our relationships.”
Insurance Is Not the Final Answer — It’s the First Step
One of the biggest misconceptions homeowners have is that a denied insurance claim is final.
“I wish more people knew they can probably get insurance to pay for their new roof — even if they’ve been denied,” John says. “Most insurance companies deny claims initially, knowing homeowners often give up. That’s where we come in.”
Jordan adds, “Insurance is a product most homeowners pay for and never use. The industry can confound and intimidate people from using it, despite the protections provided by the state. We help them navigate that.”
And the results speak for themselves.
Real Results. Real Money Saved.
John recently worked with a DS Elite agent whose client had been denied by their insurance company. The homeowner couldn’t sell because of the roof’s condition.
“Instead of paying out of pocket, I fought the insurance decision,” John explains. “We got it approved. The homeowner saved tens of thousands of dollars and was able to sell the house.”
Jordan shares a similar story: A seller was facing a $26,500 estimate from another roofer — money that would have come straight out of their equity.
“We filed the claim, secured coverage from a notoriously tough carrier, and the homeowner’s out-of-pocket was only their $6,500 deductible,” Jordan says. “We saved them $20,000. That’s real money.”
Beyond savings, Holden Roofing also worked with the buyers to install the exact product they wanted, improving both the appearance of the home and their future insurance premiums.
“It ended up being a win for the seller, the buyer, and both agents,” Jordan says.
